Where is your business actually leaking leads?
Eight questions about what really happens when someone tries to reach you. You get your level and the one thing to fix first — scored on your weakest answer, because that is what customers hit.
When a brand-new lead calls or fills out your form, how fast do they hear back?counts most
Speed to first response is the single biggest lever on whether a lead ever becomes a customer.
What happens to a call that comes in after hours, on a weekend, or while you're with a customer?counts most
Most enquiries arrive exactly when nobody can pick up. Uncovered hours are pure leakage.
If someone doesn't answer your first follow-up, what happens next?counts most
Most sales live in follow-up 2 through 6. Persistence is the cheapest revenue in the business.
How does an interested lead end up on your calendar?counts most
Every manual step between interest and a booked slot is a place the lead falls out.
What happens to the leads and past customers who went cold months ago?
The cheapest list you will ever own is the one you already paid for.
Can you say, for last month, how many leads came in and how many became customers?
You can't fix a number nobody is holding. Reporting is how a fix survives past week one.
If your best front-desk person quit tomorrow, what would break?
A process that lives in one person's head is a single point of failure, not a system.
When something genuinely needs a human — a complaint, a big-ticket question — how does it reach one?
Automation earns trust by knowing its limits. No escalation path is how automation burns a brand.
Leads reach nobody, or reach someone too late to matter. Money is leaving today.
Fix this first: When a brand-new lead calls or fills out your form, how fast do they hear back?
Better looks like: Usually same day, if we're not slammed
Your level is your weakest answer on the four that count most — not the average. A great CRM behind a phone nobody answers is still a leak.