Owning several med spa franchises, I needed a better way to handle client demand. AM Automations’ AI secretary has saved us money, improved our response time, and helped us grow without missing opportunities .
Geisa Emanuelli
August 2026
60 SECONDS™ · Managed AI front desk for gyms
AI Receptionist for Gyms: You Coach the Class. Sixty Answers the Phone.
Inbound calls are answered around the clock, on the first ring. Trial and class inquiries get a callback in under 60 seconds, 8 AM to 8 PM Eastern; after hours the call comes at 8. She books only the times you approve.
Meet Sixty, the AI front desk for gyms. Hear her answer a call and book an intro class.
What Happens When a Lead Reaches Out
1Inquiry captured
2AI asks the right questions
3Lead is routed or booked
4Follow-up starts
5Pipeline updates
The solution
Meet Sixty. Your gym’s front desk.
Calls answered around the clock, on the first ring. Web leads called back in under 60 seconds, 8 AM to 8 PM Eastern. This is our own demo gym, and a real callback.
Your coaches are coaching. Nobody is answering the phone.
Your front desk stays. Sixty covers class hours, evenings and weekends.
6:10 PM, the mat is full
The phone rings mid-class. Every coach is on the floor. It goes to voicemail, and nobody calls back until tomorrow.
The trial form at lunch
Someone asks about a free class at 12:40. By the time the desk sees it, they have booked at the gym down the road.
The intro class nobody showed for
A trial is on the calendar. Nothing reminded them and nothing followed up, so the slot went empty.
An unanswered trial inquiry is a chance you have not followed up.
Example figures. Whether an inquiry becomes a member is decided by your sales and your class, not by this number.
Check your missed-call log during class hours. Use that number below.
That is of potential inquiry value before booking and attendance, not recovered revenue.
Example figures — change them to yours.
Listen before you decide.
Real callback, our own gym line. Sixty Fitness is our own demo gym, not a client. An intro-class request comes in from the website, Sixty calls back, finds the program and the time, books Wednesday at nine thirty, and confirms by text. 1 minute 18 seconds. One cut inside the clip, in the silence after the caller says yes to the confirmation text, removes five seconds of a garbled aside; nothing else is edited.
Read the transcript
- Sixty
- Hi (name withheld), this is Sixty, the AI front desk for Sixty Fitness. You just asked about a free intro class on our website, so I'm calling to get you booked. We said under 60 seconds, so here I am. You can tell me to stop at any time. Do you have a minute?
- Caller
- Yes. Let's go.
- Sixty
- Which program were you looking at, and when would you like to come in?
- Caller
- Fitness training. Next week.
- Sixty
- And I have you down as (name withheld) — is that the right name for the booking?
- Caller
- It is
- Sixty
- Thanks for confirming, (name withheld).
- Sixty
- Let me check the available times for fitness training next week for you. We're closed Monday for Labor Day — I have Tuesday at nine, or ten thirty in the morning, or Wednesday at nine thirty, which is better?
- Caller
- Let's do Wednesday at nine thirty.
- Sixty
- You are all set for Wednesday the ninth at nine thirty in the morning for your intro class. You will get a text confirmation in a moment. And is this the best number for your confirmation text?
- Caller
- Yes.
- Sixty
- Thanks for confirming. I'll send the confirmation text to this number shortly. Have a great day, (name withheld). Goodbye!
What she does, what she never does
She does
- Answers inbound calls on the first ring, around the clock
- Answers the class times, programs and prices you approved
- Books intro classes and trials into the times you offer
- Calls trial and class inquiries back in under 60 seconds, 8 AM to 8 PM
- Texts the confirmation, ends the call
She never does
- Invents a class time or an opening your calendar does not have
- Says a booking happened when the calendar said no
- Gives injury, medical or training advice
- Offers a discount, a freeze or a cancellation nobody authorised
- Quotes a price that is not on your approved list
- Keeps the line open after goodbye
Designed for scheduling and approved questions. Anything she cannot do becomes a message to your team — the caller’s name, number and what they wanted — rather than a guess. Injuries, medical questions, contract disputes and membership changes go to a human. Calls are transcribed and stored in your CRM like any other call recording.
★★★★★ 5 verified reviewsBuilt by Anonymous Media — Miami's video & automation teamTCPA consent on every form · Built and supported in-house · Miami, FL
Don't take our word for it
Real businesses. Real reviews.
And the best proof of all — we run our own front desk on this exact system. Watch our AI call you — live, qualify, and book the appointment.
What you will not find on this site: invented case studies or made-up revenue percentages. Until our clients' real numbers are ready to publish — with their agreement — the proof we offer is a phone that answers: ours.
They helped me integrate ai into my call center
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January 2026
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January 2026
⭐⭐⭐⭐⭐This company helped us significantly improve our sales flow by combining automation with a smart, conversion-focused website. Inbound leads are handled faster, follow-ups are consistent, and the overall customer journey is much cleaner. The system feels modern, efficient, and built to actually support revenue—not just look good. Strong results and a very professional setup from start to finish.Read more
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30-Day Money-Back
Try it 30 days. If it isn't catching and booking leads, full refund — setup included.
We use it ourselves
This very site runs on the same AI front desk. See it live — it'll call you.
Founding Clients
Be one of our first. Your pricing and scope are confirmed in your service agreement.
Answer. Book. Call back. Hand off.
Sixty handles the calls and trial inquiries your coaches cannot get to. AM Automations sets her up around your class schedule and manages the service. Hear her work before you decide.
Answer.
Calls answered on the first ring, around the clock, in your gym’s name.
Book.
Intro classes and trials booked into the times you actually offer, confirmed by text.
Call back.
Trial and class inquiries reached in under 60 seconds, 8 AM to 8 PM.
Remind.
Confirmations before the class, and a follow-up when somebody does not show.
Hand off.
Anything she cannot do goes to your team, with the caller’s name, number and reason.
She books, answers approved questions and routes. She does not give injury, medical or training advice, she does not price outside your approved list, and she does not change a membership — those go to your team.
Call a gym demo we built.
We built 13 callable gym demos on our own lines. These are demonstrations, not client installations. Sixty answers our gym line right now: 786-613-4690. Call it, ask about class times, and try to book a trial.
Check it yourself
Call her and time us — then picture it answering yours at 6pm during class.
Call the AI now — 786-613-4690This is our gym demo line — separate from our main company number.
We do not publish member counts or revenue lifts for gyms, because we do not yet have a gym client’s real numbers to publish. When we do, and they agree to share them, those numbers go here — and not before.
Recommended System
Core, the AI front desk.
$997a month+ $2,500 setup
Calls answered on the first ring, booked and texted back.
Growth, the front desk plus the callback.
$1,497a month+ $4,000 setup
Everything in Core, plus a callback to consented web inquiries in under 60 seconds during your configured calling hours, plus reactivation and follow-up.
This is the one for gyms: the phone leaks during class and the trial form leaks after it.
Growth adds the callback on web inquiries: $500 more a month and $1,500 more setup than Core.
What you’re paying AM Automations to own
- Set-up around your class schedule, your programs and your calendar
- Which calendars and booking flows we support, confirmed on the walkthrough
- What Sixty does when she can’t complete a request: takes a message and your team calls back
- Calls included under fair use for a single-location business; we quote expected usage before launch and confirm it in your agreement.
- What AM manages after launch: prompts, numbers, changes, monitoring
- How you review performance: a monthly call log and a request-changes line
Related systems: What it costs, in full · Hear a real call (med spa)
Have Sixty call you in under 60 seconds.
Name and number, and Sixty calls you back on our gym demo line, any time. Ask about class times, pricing, kids programs — try to book an intro, or try to trip her up. This is our demo schedule; yours is built around your own.
Prefer a person? Book a walkthroughBook Your AI Growth Audit
Choose a time to review your current lead response and automation opportunities.
Common Questions
Can it book trial classes against our real schedule?
Yes, when connected to your approved calendar and class times. It books into the slots you allow and nothing else, and if a booking fails it says so and takes a message instead of pretending.
Will it know our programs — BJJ, Muay Thai, boxing, kids classes?
Yes. She is set up on your actual program list, schedule and pricing structure, so she answers in your terms rather than generic fitness language.
Can it handle calls while every coach is teaching?
That is the main reason gyms install it. It answers calls during class hours, captures the inquiry, and books the trial without pulling a coach off the mat.
How fast does it answer?
Inbound calls are answered around the clock, on the first ring. Trial and class inquiries from your website or an ad get a callback in under 60 seconds, 8 AM to 8 PM Eastern; after hours the call comes at 8.
Can it follow up with leads from our ads?
Growth adds a callback to consented web inquiries in under 60 seconds during your configured calling hours. Which ad and social lead sources we can read, and the follow-up rules, are confirmed during setup rather than promised here.
Will it reduce trial no-shows?
It sends reminders before the class and follows up afterward if someone does not show. Reminders and follow-up give people a chance to confirm or rebook. They do not guarantee attendance.
Will callers know it’s an AI?
On callbacks she introduces herself as an AI. On inbound calls she answers as the front desk and says so plainly the moment anyone asks. The demo on this page is exactly what your callers would hear.
Does it replace our front desk staff?
No. It covers the hours and moments your desk cannot — during class, after hours, and weekends — so your team handles people who are actually in the building.
How much does it cost?
Core (AI front desk) is $997/month with a one-time $2,500 build. Growth (receptionist + speed-to-lead) is $1,497/month with a $4,000 build. Dominator (full front desk + smart funnel) is $2,997/month with a $7,500 build. The pricing page prints what a full year of each costs and the 30-day money-back guarantee terms in full. Final scope, payment schedule, cancellation terms, and any written performance commitment are confirmed in your service agreement before work begins.