They helped me integrate ai into my call center
Johnny Jameson
January 2026
The founder of AM Automations, on what a missed call actually costs a gym.
AI Receptionist for Gyms: your line answered while you coach. Sixty books the trial.
Meet Sixty. Your gym’s front desk.
Sixty™ · the AI front desk for gyms
Inbound calls are answered around the clock. Trial and class inquiries get a callback in under 60 seconds, 8 AM to 8 PM Eastern; after hours the call comes at 8. She books only the times you approve.
Your coaches are on the floor. Nobody is on the phone.
Your front desk stays. Sixty covers class hours, lunch, evenings and weekends.
6:10 PM, the mat is full
The phone rings mid-class. Every coach is on the floor. Voicemail, and nobody calls back until tomorrow.
The trial form at lunch
Someone asks about a free intro class at 12:40. They may keep looking while the inquiry waits.
9:40 PM, the search
Someone searches "gyms near me" after the late shift and calls the first gym that answers.
An unanswered trial inquiry is a chance you have not followed up.
Example figures. Whether an inquiry becomes a member is decided by your sales and your class, not by this number.
Check your missed-call log during class hours. Use that number below.
That is of potential inquiry value before booking and attendance, not recovered revenue.
Example figures — change them to yours.
Listen before you decide.
Real inbound call, our own gym line. Sixty Fitness is our own demo gym, not a client. Our founder, calling as a prospect, rings the gym line; Sixty answers by the gym’s name, finds the program and the day, offers times from the calendar, takes the name, and books Wednesday at one thirty. 1 minute 35 seconds. Nothing in either voice is edited; pauses longer than 1.2 seconds are shortened.
Read the transcript
- Sixty
- Thank you for calling Sixty Fitness, this is Sixty. How can I help you today?
- Caller
- Yeah. I'd like to find out a little bit about your classes. Seen the ads on Facebook about the free classes that you guys offer. And I just wanted to get more information
- Sixty
- Our free intro class is a great way to try out any of our programs with a coach, no commitment and all levels welcome. Which program are you interested in — adult group classes, kids programs, martial arts, or personal training?
- Caller
- Uh, it was more so personal training.
- Sixty
- Great choice! When would you like to come in for your free intro class to personal training?
- Caller
- Oh, I was thinking, like, next week, if you have on Wednesday.
- Sixty
- For Wednesday, September twenty-third, I have one, one thirty, or two in the afternoon available. Which time works best for you?
- Caller
- Actually, two o'clock is perfect.
- Sixty
- Two o'clock on Wednesday, September twenty-third, is not open; the closest I have is one thirty or two thirty in the afternoon. Does one thirty work for you?The calendar’s own reply on this call listed two o’clock as open. Her refusal here was an error, not a calendar fact.
- Caller
- Yeah. One thirty works.
- Sixty
- Can I get your first and last name for the booking?
- Caller
- Yeah. It's (name withheld)
- Sixty
- So that's (name withheld), is that right?
- Caller
- Correct.
- Sixty
- Is the number you are calling from the best one for your confirmation text?
- Caller
- Yes.
- Sixty
- You are all set for Wednesday, September twenty-third at one thirty in the afternoon for your intro class. You will get a text confirmation in a moment. Have a great day!
What she does, what she never does
She does
- Answers inbound calls around the clock, in your gym’s name
- Answers the class times, programs and prices you approved — prices as “starting at”
- Books intro classes and trials into the times you offer, and reads the name back before she books
- Calls trial and class inquiries back in under 60 seconds, 8 AM to 8 PM
- Confirms the booked time on the call, and ends the call
- Speaks English, Spanish, Portuguese or Russian — whichever the caller opens in
She never does
- Invents a class time or an opening your calendar does not have
- Says a booking happened when the calendar said no
- Asks about injuries, conditions or medications, or gives injury, medical or training advice
- Offers a discount, a freeze or a cancellation nobody authorised
- Quotes a price that is not on your approved list
- Transfers a caller onto the floor — she takes a message and your team calls back
- Keeps the line open after goodbye
Designed for booking and approved questions. Anything she cannot do becomes a message to your team — the caller’s name, number and what they wanted — rather than a guess or a transfer. Injuries, membership changes, freezes, cancellations and disputes go to a human. Calls are transcribed and stored in your CRM like any other call recording.
★★★★★ 3 Google & Facebook reviewsTCPA consent on every form · Built and supported in-house · Miami, FL
Don't take our word for it
What clients say about our automation work
And the best proof of all — we run our own front desk on this exact system. Watch our AI call you — live, qualify, and book the appointment.
What you will not find on this site: invented case studies or made-up revenue percentages. Sixty is new, so the proof we offer is a phone that answers: ours.
AM Automations Unlimited LLC has delivered an outstanding CRM solution that significantly improved our lead generation, marketing efficiency, and sales tracking processes. Their AI-assisted CRM platform provides a seamless system for capturing new leads, automating follow-ups, and tracking every interaction from first contact to conversion.The AI voice integration for marketing and sales is particularly impressive. It enables consistent outreach, faster response times, and measurable performance insights, allowing our sales force to focus on closing opportunities rather than manual tasks. Every lead is accurately tracked within the CRM, giving full visibility into campaign performance, conversion rates, and sales results.What sets AM Automations Unlimited LLC apart is their technical expertise combined with a clear understanding of real-world sales operations. Their solutions are reliable, scalable, and tailored to business growth, making them a valuable long-term partner rather than just a service provider.Highly recommended for companies seeking advanced CRM automation, AI-driven lead generation, and performance-driven sales and marketing solutions.Read more
Den Mit
January 2026
⭐⭐⭐⭐⭐This company helped us significantly improve our sales flow by combining automation with a smart, conversion-focused website. Inbound leads are handled faster, follow-ups are consistent, and the overall customer journey is much cleaner. The system feels modern, efficient, and built to actually support revenue—not just look good. Strong results and a very professional setup from start to finish.Read more
Dima Bilan
January 2026
The same reviews, at the source: Google → · Facebook → · Leave a review →
30-Day Money-Back
Try it 30 days. If it isn't catching and booking leads, full refund — setup included.
We use it ourselves
This very site runs on the same AI front desk. See it live — it'll call you.
Founding Clients
Be one of our first. Your pricing and scope are confirmed in your service agreement.
Answer. Book. Call back. Hand off.
Sixty takes the calls and trial inquiries your coaches cannot get to. AM Automations builds her around your class schedule and manages the service. Hear her work before you decide.
Answer.
Calls answered around the clock, in your gym’s name, from the programs and prices you approved.
Book.
Intro classes and trials booked into the times you actually offer, name read back, the booked time confirmed on the call.
Call back.
Trial and class inquiries from your website or an ad reached in under 60 seconds, 8 AM to 8 PM.
Hand off.
Anything she cannot do — a membership change, a freeze, a coach’s opinion — goes to your team as a message with the caller’s name, number and reason.
She books, answers approved questions and routes. She does not give injury, medical or training advice, she does not price outside your approved list, and she does not change, freeze or cancel a membership — those go to your team.
A real call, booked on our own gym line.
Sunday afternoon, September 20, 2026: our founder called our Sixty Fitness demo line as a prospect. Sixty answered by the gym’s name, found the program and offered times from the live calendar. She booked Wednesday, September 23 at one thirty on the call. The recording is on this page with its transcript — 95 seconds, shortened from 118 by trimming pauses. This is our demo gym, not a client result. Sixty answers our gym demo line right now: 786-613-4690. Call it, ask about class times, and try to book a trial.
Check it yourself
Call her and time us — then picture it at 6 PM with every coach on the floor.
Call the AI now — 786-613-4690This is our gym demo line — separate from our main company number.
We do not publish member counts or revenue lifts for gyms, because we do not yet have a gym client’s real numbers to publish. When we do, and they agree to share them, those numbers go here — and not before.
Recommended System
Core, the AI front desk.
$997a month+ $2,500 setup
Calls answered around the clock, trials booked into your calendar, the time confirmed on the call.
Growth, the front desk plus the callback.
$1,497a month+ $4,000 setup
Everything in Core, plus the callback on consented web and ad inquiries in under 60 seconds, 8 AM to 8 PM, plus reactivation and follow-up.
This is the one for gyms: the phone leaks during class and the trial form leaks after it.
Growth adds the callback on web inquiries: $500 more a month and $1,500 more setup than Core.
What you’re paying AM Automations to own
- Set-up around your class schedule, your programs and your calendar
- Which calendars and booking flows we support, confirmed on the walkthrough
- What Sixty does when she can’t complete a request: takes a message and your team calls back
- Every plan includes AI talk minutes each month — Core 1,000, Growth 2,000, Dominator 4,000 — counted per second while the AI is on a live call; texts, emails and CRM automations never use minutes. Need more? A further 1,000 minutes is a flat $297 for that month, and we tell you before it bills.
- What AM manages after launch: prompts, numbers, changes, monitoring
- How you review performance: a monthly call log and a request-changes line
Related systems: What it costs, in full · Hear a real call (med spa)
Try Sixty as a prospective member.
Enter your own name and number, and Sixty calls you from our gym demo line, 786-613-4690, any time. Ask about classes or prices, then try booking an intro class. This is our demo schedule; yours is built around your own. The demo is free; your gym’s setup is separate.
Booked on the AM Automations Discovery Call calendar — our demo calendar, not a gym’s.
Prefer a person? Book a walkthroughBook Your AI Growth Audit
Choose a time to review your current lead response and automation opportunities.
Common Questions
Can it book trials against our real class schedule?
Yes, when connected to your approved calendar and class times. She offers only the openings you allow, reads the name back before she books, and confirms the booked time on the call. If a booking ever fails she says so and takes a message instead of pretending.
Will it know our programs — BJJ, Muay Thai, boxing, kids classes?
Yes. She is set up on your actual program list, schedule and pricing, so she answers in your terms. Prices are quoted as “starting at” from your approved list; anything not on it goes to the coach at the intro class.
What happens when every coach is on the floor?
That is the main reason gyms install her. It answers calls during class hours, captures the inquiry, and books the trial without pulling a coach off the mat. Your front desk stays; she covers the moments it cannot.
How fast does it answer, and what about after hours?
Inbound calls are answered around the clock. Trial and class inquiries from your website or an ad get a callback in under 60 seconds, 8 AM to 8 PM Eastern; after hours the call comes at 8. The inbound call is on this page as a recording, so judge the answer yourself rather than taking it from us.
Will it reduce trial no-shows?
She confirms the booked time on the call. Reminders before the class and a follow-up after a no-show are part of the Core workflow AM Automations runs for you, not something Sixty promises on the phone. They give people a chance to confirm or rebook. They do not guarantee attendance.
Will callers know it’s an AI?
On callbacks she introduces herself as an AI. On inbound calls she answers as the front desk and says so plainly the moment anyone asks. The recording on this page is exactly what your callers would hear.
What does it cost?
Core, the AI front desk, is $997 a month plus $2,500 setup. Growth adds the sixty-second callback on trial and class inquiries, reactivation and follow-up — 8 AM to 8 PM — at $1,497 a month plus $4,000 setup, $500 more a month and $1,500 more setup than Core. Dominator, for multi-location gyms, is $2,997 a month plus $7,500 setup. We recommend Growth if trial requests arrive through your website or your ads; Core if the phone is the main door. We confirm your setup timetable before work begins: we build her around your programs, schedule and calendar, you hear her on a test line, and we manage her after.